My design process is adaptable and changes based on the project's nature and scale, however, it mostly centres around these ideas;
Research + Discover
Contextual Inquiry
Competition Analysis
User Research
Developing Hypothesis
Define + Ideation
Product Strategy
Experience Mapping
Affinity Mapping
Card Sorting & Tree Testing
Persona Creation
User flows & Journeys
Site Mapping
Mockups
Visual Design
Branding